How low can you go? Ultra-light beer redefines the light concept

Light beer is getting lighter. Though sales of top-selling light beer brands like Bud Light, Coors Light, and Miller Light have been eroding for nearly a decade in the US, the success of AB InBev’s Michelob Ultra product has given the industry hope. Tom Vierhile examines the new wave of innovators seeking to establish a new ultra-light premium beer niche.

2018-09-28T15:58:26+01:00 28 October 2018|Consumer|