A bit about NRi

With 27 digital publications spanning a host of sectors, from transport, energy and healthcare to consumer goods, technology and finance, NRi Digital has developed a strong portfolio in the B2B space.

Starting with the launch of our first magazine in 2010, we have continued to innovate our publishing process to bring our readers the most enjoyable and easy-to-access digital reading experience, both on the iPad and in web browsers.

Here at NRi we take great pride in creating publications that deliver high-quality editorial content alongside visually stunning designs that make us stand apart from the competition.

A bit about NRi

Here at NRi we take great pride in creating publications that deliver high-quality editorial content alongside visually stunning designs that make us stand apart from the competition.

Our History

2010

First digital magazine

NRi’s success story began with the launch of our first digital B2B magazine, Future Power Technology, in May 2010. In its debut year it won the silver award in the Digital Magazine Awards technology category, and again reached the finals in 2011.

Designed for screens

We initially chose the Zmags platform for our digital magazines, using PDFs overlaid with Flash animations to create interactive editorial articles and adverts.

From the very beginning, our publications were developed with the screen reading experience in mind. We decided to break away from the traditional print magazine format, opting for a horizontal layout that fits more naturally with computer screens. In addition, we designed our titles to allow readers to navigate within each page and choose the content they want to read.

2011

The portfolio grows

Building on the success of Future Power Technology, we launched four new digital B2B magazines in 2011, covering the design and construction, pharmaceutical, packaging and defence industries.

We also expanded our design and business development teams, which allowed us to offer an ever growing range of advertising options to our clients. Our multimedia advert design quickly became a favourite among clients, allowing them to use video, animations and interactive elements to make their message stand out from the crowd.

2012

We double in size

The success story continued in 2012 when we more than doubled both our portfolio and production team. The launch of seven new magazines kept us busy throughout the year, and took us to a total of twelve B2B publications within our second year.

With new titles in the energy, transport and consumer goods sectors, NRi made massive strides towards becoming an established provider of high-quality business information and insight.

2013

We’re on the iPad

At the end of 2013 we made the leap to the iPad with the launch of our first digital magazine app. We spent the next few months rolling out iPad apps for all our existing magazines.

We also took this opportunity to redesign all our titles to create a smoother reading experience, taking our interactive content to a whole new level. In the process, we also moved to a new and improved web viewer, designed for those of our readers who prefer to continue reading their magazine on laptops and desktop computers.

2014

Our first consumer title

The launch of our first consumer magazine, Factor, marked a new era for NRi. For the first time our team ventured outside of our established B2B space to create an exciting, future-focused consumer title for an audience of tech-savvy readers keen to know how innovations are set to change the way we live.

Working on this quarterly magazine, backed by a daily news website, has kept our editors and writers at the forefront of what’s happening in R&D labs around the world, and inspired our designers to outdo themselves with new ideas for presenting interactive content.

Our most exciting title yet, Factor has drawn a dedicated readership and continues to serve as a platform for our team to push the limits of what’s possible in digital publishing.

2015

Custom publishing

In 2015 we put our extensive design and business development expertise to new use and ventured into custom publishing.

On the editorial side, we partnered with the UK’s Institute of Innovation and Knowledge Exchange to take over the entire publishing process of the institute’s quarterly journal, Brite Innovation Review. For this project we have worked with major companies across various industries, including Airbus, Thales, BAE Systems, Network Rail, Royal Mail, EDF Energy, as well as UK policy makers and scientists from universities around the world.

We also launched a new custom publishing service, which offers full campaign support to our clients, including the creation of company magazines, brochures and product catalogues, as well as distribution through our digital channels.

Brite Innovation Review, published by NRi on behalf of the Institute of Innovation and Knowledge Exchange, brings together leading thinkers from business, education, research and industry to celebrate and promote the ideas and innovations that drive economic and societal development.

2017

We go fully mobile

Striving to make our magazines accessible to as many readers as possible, we start to bring our titles to all mobile devices in 2017. Backed by a new, web-based publishing platform, we can now publish to all tablets and smartphones, as well as offering our best ever browser-based reading experience in an upgraded, full-screen web viewer.

Our latest titles, Verdict Encrypt, Verdict AI and Verdict Emerge, are the first to make the leap to the new platform. This marks the beginning of a new era for NRi, massively increasing our reach and giving us the opportunity to once again push the boundaries of digital publishing.

We branch out again

Further magazine launches throughout 2016 and early 2017 take our portfolio to a total of 18 publications. New arrivals include titles for the cruise and medical device industries, as well as two data-driven market analysis publications for the consumer goods industry, published in partnership with our parent company GlobalData, a leading provider of market research and data.

In 2017 we also took on the tech and IT sector with the launch of three new titles covering cyber security, artificial intelligence and emerging technologies for businesses.

2020

A new design improves user experience

In 2020, while the Covid-19 pandemic increased demand for digital media and forced some publishers onto the back foot, we again drove forward, investing in our portfolio and improving the reader and advertiser experience across all our titles.

With a clean, modern design, an entirely new structure and a user-friendly navigation, we created more reasons than ever for readers to engage with our magazines. While advertisers can still benefit from a range of different options to reach our audience through interactive adverts and thought leadership articles, we have also created new, premium-level sponsorship opportunities for every edition.

What our clients say

“Future Power Technology is an excellent media platform for energy brands. Its timely, relevant editorial coverage is a must read for key decision makers in the global power markets. The advertising team anticipate our brand’s needs and help ensure that our marketing goals are met. The term ‘consummate professionals’ comes to mind.

BABCOCK & WILCOX