British supermarket chain Sainsbury’s launched its touch-free plastic packaging for its chicken range, in a bid to encourage millennials to cook at home more often. Jasmine Lee-Zogbessou finds out how ‘touch-free’ packs could disrupt the market.
British supermarket chain Sainsbury’s launched its touch-free plastic packaging for its chicken range, in a bid to encourage millennials to cook at home more often. Jasmine Lee-Zogbessou finds out how ‘touch-free’ packs could disrupt the market.