Pepsi breathes life into the night-time soft drinks concept

Soft drink innovation in Japan is often on a different level than that in other world markets, making it difficult to judge whether or not a specific launch is evidence of something big or just a fad. GlobalData analyses whether Suntory’s recent launch of Pepsi J-Cola Midnight in Japan could be evidence that global soft drink manufacturers have bigger plans in store for night time beverages.

2018-09-28T15:43:48+00:00 14 October 2018|Uncategorised|